The Reality Coalition is a group of experts on obesity, nutrition, diabetes and healthcare policy who share the common goal of advancing an agenda for realistic approaches to weight loss.  The Coalition strives to increase:

• Understanding that “help not hype” is needed to minimize the impact of unsubstantiated claims for weight loss products that meet no reasonable scientific standards.
• Recognition of the importance of gradual weight loss and prevention of weight gain achieved through diet, exercise, and lifestyle changes.
• Realization of the significant health benefits associated with modest weight loss

The organization's effort began in 2006 with support by an educational grant from GlaxoSmithKline Consumer Healthcare.  The Coalition developed a white paper entitled Help Not Hype: Getting Real About Weight Loss (published in Obesity Management, February 2007), which was introduced in partnership with the Federal Trade Commission in October 2006.